Motivated Employees: A key to success

The changing working dynamics in the business environment have given rise to the importance of employees in the organizations. It has been found that employees of an organization could provide the competitive advantage for the firm, which is necessary for gaining the successive position in the competitive market. Not all the employees can be the source of competitive advantage for your company. It is necessary for your company to make an investment in the employees to boost their morale and to make them an asset to your company. You can employ the following technique to increase the motivation level of the employees working for you.

Using SMART Goals:

Setting SMART Goals for the employees working in your organization will help you in boosting their morale by giving them a sense of ownership and possession. SMART stands for Specific, Measurable, Achievable, Relevant, and Timely.


It is important to set specific goals for the employees that have a certain task with a specified deadline with explicit instructions for the person or department required to do it. Using specificity will make the employee triggered more towards the achievement of the ultimate goal with more efforts rather than a vague goal that lacks timeline or the clear achievement objectives.


It is necessary that the jails set for the employees are measurable i.e. it should be set in such a way that the completion level, time duration and the success achieved could be measured in numeric terms. The description of goals in numeric terms will help the employees in putting in extra effort for making it a success.


It is necessary that the goals or objectives that are set for the employees are neither too easy to achieve nor to too difficult. Such goals would deviate their attention and would de-motivate them resulting in the complete failure of the desired task. Setting goals according to the caliber of employees that would require effort but could be achieved if sincere are efforts are put into will increase the morale level of the employees.


The relevancy of a goal with the ultimate objective of the firm could also play an important role in determining the confidence level of the employees. If goals would be designed keeping in view their relevance to the ultimate objective, they would be accepted by the employee wholeheartedly resulting in an increased success level. These goals must be communicated to employees in relevance to their requirement for the organization or for the achievement of the main objective.


The use of deadlines, dates, and frequency of reporting and completing the set objectives could help you to keep your employees charged and full of energy. It would be easy for the employees to see their progress with the schedule and determine the level of effort that would be required by them on their own. It would give your company a higher rate of success.

The use of SMART Goals can help the employees in increasing the motivation level for specific tasks and resulting in their completion at the specified time.

Employing Maslow’s Need Theory for the Motivation of your Employees

People are an asset to any business. It is very important for you to keep the employees motivated and bucked up for the success of business. Motivated and determined employees cannot only help in better productivity but can also help in increasing the satisfaction level of customers. As an employer, you should use various techniques that could keep the motivation level of the employees up. One such technique has been presented by Maslow. Maslow described the Hierarchical Need Theory that states the various level of motivation of employees and describes how to take the employees to the next level for their satisfaction.

Levels of Maslow’s Hierarchical Need Theory:

The five levels described by Maslow requires them to be fulfilled one by one for increased motivation in the employees

Physiological Needs:

According to this theory, at this level, you must help your employees in getting the basic necessities of life like food and shelter in return for the work they do for you. This will provide them with satisfaction and a sense of achievement and will inspire them to work more. You can provide your employees at this level with a good salary package that could cater their basic needs.

Safety Needs:

Once the physiological needs are fulfilled, the next level described by this theory requires fulfillment of the safety needs for the creation of motivation. At this level, security of family, job, house etc. could create more motivation in the employees that could enhance their productivity. You can help them by providing allowances for residence or offer them a permanent job.

Belonging Needs:

At the third level, it will be necessary to provide a good working environment to the employees where they could have an opportunity to make friends and socialize with them. This is another way of creation of motivation in the employees.

Esteem Needs:

The fourth level of the theory deals with the satisfaction of the esteem needs of the employees. If they would get respect at the workplace through confidence-enhancing measures, this would lead to higher motivation level in the employees. To fulfill this level needs, you can arrange the reward systems like ‘employee of the month’ award. This would lead the employees to show better performance and better achievement of targets for the sake of winning the award.

Self-Actualization Needs:

This is the top most level of the needs presented by Maslow. At this level, lack of prejudice, acceptance of facts and morality are the main influencers. This stage of motivation requires complex tasks that could help the employees in proving the level of their knowledge and skills to themselves rather than a third party. It is the most difficult level to achieve and you can play only a little part of the employee at this level. However, provision of challenges that could test the abilities’ can be a way to motivate employees at this level.

The above-stated points from the Maslow’s Need Theory can help you in enhancing the level of motivation in your employees and get the best out of them.

How to Motivate Your Employees

How to Motivate Your Employees

Motivation is actually the key to the success of your business as it not only helps you to improve productivity of your employees but also enables you to reap greater profits. The right kind of motivation can take your business up to a level that your competitors cannot reach. In today’s competitive world hiring productive employees is a big challenge because everyone is willing to pay them a good salary so it is ideal to motivate and train the employees you have in your firm. You also need to be careful about retaining those employees and that can also be achieved through motivation only. So actually motivation does wonders for your company but the question that usually arises is that how can you motivate your employees because motivation is not only an important but also a difficult to manage task. Here are some steps that can help you motivate your employees:

  1. Identifying the Motivating Factor

The motivating factor can vary from person to person or firm to firm so you need to identify what motivates your employees the most. It can be some bonus or some reward. The rewards do not need to be really big they can be something as simple as gift cards which boost the morale of the employees getting them and motivate others to work hard to achieve them as well.  So it is always helpful thinking like an employee and not a manager to identify what can motivate an employee.

  1. Appreciating the Employees’ Productivity

Rewards and gifts are important but they need to be complemented with the right kind of appreciation which helps the employees feel confident and proud of them. The appreciation and recognition of an employee’s hard work and performance is very important and can be depicted by awarding titles like best employee of the month or others of this type. However, it is important to keep the appreciation balanced so that it boosts the morale of employees but does not make them unnecessarily overconfident. Motivation is also good within its limits and not at extremes.

  1. Managing Your Efforts to Motivate

It is equally important to manage your skills and efforts to motivate employees because motivation is good as long as it’s in the right direction and it yields desirable results. If the direction of motivation is inappropriate it can result in a disaster. So it is very important to manage your motivational efforts by highlighting your goals, steps that are required to achieve these goals and the target employees. This planned motivation is surely going to prove fruitful.

  1. Don’t Restrict the Employees

A very useful technique for motivating your employees is by allowing them to utilize their potential the way they want. A certain degree of freedom helps the employees feel responsible and motivated as they feel they have a say in the firm. Let them discover their strengths and weaknesses to be inspired to do more rather than restricting them in a field where there productivity is not optimized.